Hi, I'm Ashik Shihab
Product Designer working on B2B SaaS and analytics
I design end-to-end product experiences, with a focus on complex workflows and the systems that hold them together. Roughly 4 years across analytics platforms, marketplaces, and data products.
How I Contribute to Product Teams
From complex workflows to scalable systems, I design experiences that help products grow.
Complex Data UX
Simplifying data-heavy workflows through intuitive interfaces that improve clarity and decision-making.
Scalable Design Systems
Building token-driven systems for consistency, scalability, and efficient design-engineering collaboration.
Product & Growth UX
Aligning product and marketing journeys to improve adoption, conversion, and user engagement.
Shipped
Work
MetricsCart
Digital Shelf analytics platform
Sole designer on a quick-commerce digital shelf analytics platform. Designed the product end-to-end and built the marketing site that supports it.
Impact
Shipped the V1 across 30+ hi-fi screens covering dashboards, tabular views, and a multi-level geographic drill-down system. Marketing site CTA clicks grew ~16× (~500 to ~8,000/month), generating 12 qualified demo requests per month.
Role
- Product Designer
- Website Design + Development
- Brand & Creative Team Oversight
ScrapeHero
Data as a Service Ecosystem
Redesigned three connected surfaces of a global data-as-a-service ecosystem: the enterprise services practice, the self-serve marketplace, and a 3,200+ dataset e-commerce store.
Impact
Lifted Cloud subscription conversion ~15% and reduced drop-off ~10% via PostHog-validated UX fixes. Redesigned the data store's listings, PDP, filtering, and checkout flow. Unified the visual system across all three surfaces.
Role
- Product & UX Designer
- Website Design + Development
- Brand & Creative Team Oversight
About Me
I’m a product designer with a strong UX core working on B2B SaaS and analytics platforms. My strength is breaking down complex workflows and data-heavy problems into clear, usable product experiences. I approach design through curiosity, logic, and structure, focusing on how the system works before shaping the interface.
My work spans product features, marketplaces, and web platforms, from interaction flows to shipped interfaces and production builds. I collaborate closely with product, engineering, and growth teams, using data, constraints, and usage patterns to guide decisions.
Alongside hands-on design, I take ownership of design quality and experience consistency across projects. I contribute to direction, reviews, and workflow improvements and move comfortably between product thinking, detailed UX decisions, and execution.
Work Experience
Turbolab Technologies
Kochi, Kerala, India
-
UI/UX Designer
Jul 2023 - Present
-
Visual Designer
Aug 2022 - Jul 2023
Skills
- Product Design
- UX Strategy
- Interface & Interaction Design
- Information Architecture
- Data-Informed Decision Making
- Workflow & Systems Thinking
- Design Quality Ownership
- Cross-Functional Collaboration
Let's
connect
I'm always open to discussing product design work or partnership opportunities.